sidealong brand book
brand guidelinesupdated 28 october 2026edition 1 · 2026

the terminal for a faster design loop.

70%Fri 17 Oct 21.41
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in use

campaign · the mark as a window

campaign · the mark as a window

a blank billboard on a pole beside a palm tree, with the sidealong poster on it
design work.
faster loop.

outdoor

this is how I go from frame to prototype now
from the frame you see to a working change.
sidealong · the terminal for a faster design loopsidealong.com
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link preview · 1200 × 630

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your agent, right beside your canvas.
the terminal for a faster design loop.
macOS
Joined October 2026
12 Following1,204 Followers
the liquid glass app icon, cropped round

profile · tile cropped round

a black tee on a hanger with the mark on the chest

apparel · one-colour mark

a laptop lid seen from above with sidealong stickers on it

stickers · die-cut

a white canvas tote bag on a shoulder with the sidealong mark printed on it

tote bag

what we believe

The terminal is fine. It was just never designed for designers. So this one is.

no round trip

It shows up when you call it and it's gone when you look away.

your hands are fast

The only slow thing is the agent, so nothing should make you wait on it.

the space between

The name lives in the space between what you see and the change you want.

bring what you have

There's no account to make and nothing sits in the middle.

idea

your design, and the agent beside it

The mark is built from four squares.

lean 12° the canvas the frame you're designing. always at full strength. the gap read the space between them. it draws an s, for sidealong. the panel your coding agent, right beside it. set back at 57%, so the design leads.
the canvas
the frame you're designing. always at full strength.
the gap
read the space between them. it draws an s, for sidealong.
the panel
your coding agent, right beside it. set back at 57%, so the design leads.
12°the lean. a cursor's slant, applied before the corners are rounded.
10%corner radius of one square. the canvas's outer corners take 20%.
18%the gap, measured against the canvas. it stays open at every size, down to 16 px.
57%the panel's opacity. the design always reads first.
construction

built from one square

To use it, take the files from the kit.

1 square gap 18% 12° r 10%
logo

one shape, four grounds

Blue and white are the primary pairings. Paper and ink cover print and partner placements. Where a process can't reproduce transparency, like embroidery, foil or a single-ink stamp, use the one-colour version in the second row.

white on blue
blue on white
ink on paper
white on ink
one colour
one colour
one colour
one colour
lockup

the mark leads, the word follows

The wordmark is set in Funnel Display 500, lowercase, tracked to -0.03em. The mark stands 1.4 times the height of the d and settles slightly below the baseline.

on white
on ink
on blue
½½½½
clear space · half the mark's height on every side
lockup · 80 px min
mark · 12 px min
favicon at 16 px
favicon · drawn to the pixel at 16
word alone · when the mark appears nearby
colour

one blue, with quiet around it

sidealong blue is the product's own accent, the colour of focus.

blue
2A78FF
the mark, accents, focus
tile
3F86FF → 2268F0
the app icon tile, lit from the top
topbottom
ink
141416
type, dark grounds
paper
F6F6F4
light grounds, print
type

a warm grotesk, a clean reader, and a mono for detail

Funnel Display carries the name and every headline, headlines at 450, set tight: 0.95 for the hero, 0.99 for a section's head. Inter Display sets everything you read, at 350, 20 px on the site. JetBrains Mono is the terminal's own face, so it handles the small things too, labels, shortcuts and numbers.

sidealong
display · Funnel Display 450
Aa Bb Cc Dd Ee Ff Gg 0123456789 ?! &
headline · 450 · 0.99
your agent, right beside your canvas.
body · Inter Display 350
every idea gets a workspace of its own, a fresh copy of your project with its own chat.
detail · JetBrains Mono
START ⌘N · MODEL ⌘M
context 42k · 5h 18%
voice

plain words, said once

sidealong talks the way you'd talk to a friend who builds things.

how it says what it is

your agent, right beside your canvas.

the terminal for a faster design loop.

the tagline leads. the descriptor sits under it, in the bio and the link preview.

talk across

Assume the person reading is already good at this. Cheer them on, and never sell at them or make them feel behind.

say it once

One idea gets one sentence. If the screen already shows it, the words can go.

one set of words, any agent

The panel says model, effort, resume and turn, whichever agent you bring. Words only one agent knows stay with that agent.

leave the rough edges

lowercase heads, short paragraphs, the odd fragment. No em dashes, and no colons halfway through a sentence.

say
picking up where you left off
notRestoring session state, please wait…

what a chat says while it wakes.

say
esc
notesc to cancel

a keycap stands for its verb, so the word can go.

say
resume
not/resume in claude
say
the helper is not answering
notError: connection to service interrupted

say what it means for you. the log keeps the details.

say
type to filter
notStart typing to search your workspaces

the fewest words that still get you there.

say
you can just build things
notrevolutionize your design workflow

plain words over big ones.

app icon

flat, from 1024 down to 16

The mark fills 58% of the tile and sits slightly low and right, so its visual weight lands at the centre.

app icon
256
128
64
32
16
256
128
64
32
16
liquid glass

the icon, in glass

Every appearance below comes from one source file, sidealong.icon, rendered by the system in each look a person can choose. The panel stays set back at 57% in all of them.

the sidealong icon in Liquid Glassdefault
dark
white tile
white tile, dark
clear, on white
clear, on blue
clear, on black
tinted, light
tinted, dark
128
64
32
16
128 dark
64
32
16
iconography

one pen for every glyph

Yeah, it's lucide. We just love it at a different weight, a 1.7 line instead of the 2 it ships with, so every icon sits level with the text beside it.

01 archive
02 arrow down
03 arrow up
04 back
05 bell
06 bot
07 branch
08 branch plus
09 camera
10 chat
11 chat plus
12 chats
13 chevron down
14 chevron left
15 chevron right
16 chevron up
17 close
18 command
19 contrast
20 copy
21 display
22 external
23 eye
24 filter
25 folder
26 folder minus
27 folder plus
28 gear
29 mark
30 merge
31 minus circle
32 palette
33 paperclip
34 pencil
35 pin
36 plus
37 pointer
38 power
39 prompt
40 pull
41 pull request
42 pull request closed
43 push
44 record
45 refresh
46 reopen
47 search
48 search check
49 send
50 snap
51 terminal
52 trash
53 unarchive
54 video
55 volume
56 window

icons from lucide.dev, ISC licence.

motion

nothing teleports

When one thing turns into another, you watch the same object change. Things come in from the edge they belong to and leave the same way.

And a single press lands at once. Motion is for distance, so the move you make a hundred times an hour never makes you wait.

start⌘N
New workspace↵
New chat
Add project
New terminal
+

A card grows out of the key that opened it.

a step
a jump

A step lifts the next segment where it is. A jump slides the light across, through every segment on the way.

contextweek 4218%

The footer widget changes in place.

themes

the panel wears your theme

The colours that mean something stay ours. Waiting is still mint and a merged pull request is still purple, moved lighter or darker only where a theme would swallow them.

sidealong darkdark
mascot

a face for what the agent is doing

The mark is the logo. The eyes are the character who lives inside the app, and they never stand in for the mark on a site, a sticker or a post.

restnothing going on.
workingthe agent is on it. the one blue face.
readinga review is out.
your turnit asks you.
donethe turn landed.
blinka blink closes each eye to a bar on the lid line, thick enough to weigh what an open one does.
hero frame
pricing page
nav spacing
footer links
on the selection the eyes go white
blue · mintblue is the agent working, mint is your turn. grey means resting.
nothing cutsany face can turn into any other, and the right eye follows the left a beat behind, so a move reads alive.
sound

small sounds, right under your keys

The panel makes tiny sounds as you move through it, so a key press feels like it landed. They all sit at one quiet level, and one switch in settings turns them off.

moveevery keyboard step in the list, a card, the chats, the workspaces
a soft wooden tick
move, crosseda step into another project, or a wrap
the tick, lower
stepa value changed in place, like an effort or the appearance
the tick, higher
walla key with nowhere to go
a dull thud
clunk↵ running something in a card
a heavy clunk
opena card, the list or the project picker opens
a short breath in
dismissa card put away without acting
the breath out
createa chat or a workspace made, a list row opened
two glass notes, rising
closea chat closed
the same notes, falling
chimea turn ends, or the agent stops on a question
a soft chime
out there

the small places

Fri 17 Oct 21:40
sidealonghero frame is ready, have a look
now
sidealong
sidealongApplication
sidebar.htmlDocument

In the menu bar the mark is a template image, so it adapts to light and dark.

sidealong
hero v3 · prototype
localhost:5173

your agent,
right beside your canvas.

press one shortcut over your frame. your note goes to your agent with the canvas in view, and the answer shows up beside it.

sidealong
hero v3 · prototype
README.md

your agent, right beside your canvas.
the terminal for a faster design loop.

macOS 15+bring your own agentno account

Repository header.

photography

real places, quiet light

When a photo shows up, it's a real place or a real thing, shot in natural light and a little quiet. Every photo is credited to the person who took it.

not thisStock smiles at a laptop, gradients pretending to be photos, AI images. If it didn't happen in front of a camera, it doesn't go in.

art direction

one box around the thing you mean

When you snap something, sidealong draws a thin box around it, so your agent knows exactly what you're pointing at.

two people sitting on the ridge of a dune, a thin white box around them 01 · x 967 y 425 02 · x 1014 y 411
fig. 01 · 2.5×
sidealongart direction / tracking2 objects · 1 frame
@slavajamm
made for mac · macos 15+bring your own agent
fig. 02 / micrographicsedition 1 · 2026
x 0 y 0 · 544 × 512
snap · from any app ⌘⇧2
summon4.8 msbudget 35 ms
panel 48 × 37
no accountnothing in the middle
whiteon a photo the box is a white hairline, so it stays clean on any picture.
blueon our own grounds the box takes the accent. in the app that's your theme's accent.
one boxone focal point per image. everything else steps back to a thin line.
monolabels are small JetBrains Mono caps, the way the panel labels things.

not thisA HUD with every corner labelled, neon glow, two accents fighting for your eye, numbers nobody measured. If the box isn't around something real, leave it out.

misuse

keep it the way it is

Please use the files as supplied. In a campaign the mark can hold an image, like a window, but its shape never changes.

don't rotate itThe mark already leans. Rotating it knocks the panel off its line.

don't stretch itScale proportionally only.

don't recolour the panelThe panel always matches the canvas, only quieter.

don't outline itThe mark is two solid shapes.

don't add effectsNo shadows, bevels or gradients. On macOS, the system adds its own glass.

don't swap the strengthThe canvas always leads. A faded canvas with a full panel reads as a single small square.

downloads

the files

The SVGs are outlined, so no fonts need to be installed.

for teams and coding agents
  1. start with kit/brand.json for colour, type and lockup rules
  2. use kit/logo/*.svg as supplied, never retype the word
  3. build the app icon from kit/icon/sidealong.icon
loading kit/brand.json